Our Story

Hello, I’m Ellen, the founder and formulator behind Always Summer Sg. 
My philosophy on beauty is simple: treat your skin with the utmost care it deserves, using potent, natural ingredients that make a genuine difference. 
My journey began in a slightly different world—as a lingerie designer with 15 years of experience. That career taught me to be meticulous about everything that touches the skin, with a deep focus on comfort, safety, and detail.
Today, I channel that same precision into professional organic skincare. Having studied professional formulation, I personally handcraft a selection of our products right here in Singapore and carefully source premium imports to bring you the best in botanical beauty.

We are dedicated to:

    • Skinimalism: Focusing on a "less is more" approach with multi-functional, highly effective products.
    • Eco-Consciousness: Commitment to a minimal plastic and sustainable future.
    • Natural Science & Quality: Formulating with safe, naturally derived, plant-based ingredients. All our components and imported products come with certified proof of quality and are sourced from trusted suppliers in Western countries.

Discover the difference of conscious, concentrated skincare. Welcome to the beauty of less.

Always safe. Always effective. Always sustainable. I design every formula to give your skin exactly what it needs, and nothing it doesn't.

 — Ellen, Founder